Sports Page Weekly Advertising Information

Who should advertise in The Sports Page Weekly?

The Sports Page Weekly is the most cost-effective advertising vehicle for companies that want to reach the powerful buying community of 25-54 year olds in the Dallas-Ft. Worth Metroplex. By the year 2010, the buying power of this age group is projected to be $350 billion in the United States. Dallas has one of the strongest sports fan bases in the country and is home to an NBA, NFL, MLB and NHL franchises, the Big 12 Conference headquarters and more. Dallas sports fans continue to seek new sources for local sports coverage. This is evident in the fact that three new sports-only radio stations have cropped up in the DFW area in the last two years. While Dallas sports fans can listen to sports radio, they have not had access to a de facto single source for sporting news that covers everything from high school to professional sports in the Dallas area. With The Sports Page Weekly they do. You could advertise in the Dallas Morning News, Fort Worth Star-Telegram and on all of the sports radio stations. Or you could advertise consistently in The Sports Page Weekly to reach the same audience at a fraction of the price. No other national or local publication covers Dallas area sports like The Sports Page Weekly.

The Sports Page Weekly Media Partnerships

Sports radio 1310 The Ticket is the # 1 radio station in the DFW market for the 25-54 male audience. In fact, the Ticket practically owns the afternoon drive 3:00-7:00 slot with the Hardline show. Since their inception 15 years ago, The Ticket has developed a very loyal, almost “cult- like” following in the market place and has been able to maintain their #1 status year after year. The key to their success is concentrating on the local scene, with local personalities, staying consistent with a quality product and being first to market. The Sports Page Weekly’s relationship with The Ticket was established back in July, 2003, as a way to gain more exposure in the market and for The Ticket to increase their listener reach. This participation further reinforces the slogan on radio spots “The Sports Page is like The Ticket…..only in print.” The relationship with The Ticket has reinforced a “serious sports fan” linked relationship.

Blue Star Media is the Dallas Cowboys official in house television and radio production company. The Sports Page Weekly works with Blue Star Media in much the same way as The Ticket as we promote events and shows in the publication in return for on air advertising, internet links and presence at events. Another branding strategy with the most recognized franchise in the city and world.

Fox Sports Southwest provides content on everything from the Big 12 to Dallas Cowboys, Texas Rangers and more, every week. Their brand is very recognizable in the D/FW market and has a very visible presence in The Sports Page Weekly.

Pegasus News is a local news and information service dedicated to bringing Dallasites everything -- and we mean everything -- you could possibly want to know about the things that most interest them about the place where they live. The Sports Page Weekly provides content to the site and in return receives a link and credit for the stories. This particular web site receives about 300,000 visitors monthly. This a growing site and great exposure for The Sports Page Weekly.

The Dallas All Sports Association is a philanthropic organization founded in 1965 by Dallas businessman Field Scovell whose love of sports was only exceeded by his love of the Dallas community. In founding DASA, Scovell envisioned a special organization, philanthropic in nature, created to award recognition and scholarship grants to deserving individuals and other deserving group. The Sports Page Weekly helps promote DASA’S events and provides a photo recap of each event in the publication. We are recognized at their events as the media sponsor.